So there I was on my weekly jaunt to visit my offices near London’s Covent Garden next door to that most shining of temples, the Apple Store. My wife’s Android phone was dying a death so I thought I would treat her to a shiny new iPhone 6. I popped in to a reasonably busy store and quickly located an available blue shirted priest in the newly formed Watch section.
“Hello” I said, “I’d like to buy an iPhone”
“Do you know which one you want sir?” Replied the assistant.
“Yes I do” said I
“Well” said the assistant, “I’m taking appointments for the new Apple Watch, can I ask you to join the queue to speak to my colleague over there who’s in the iPhone section? She shouldn’t be too long and the queue for iPhone’s is quite short”
“So let me get this straight” I said “I have to join a queue to speak to an assistant even though you are free and then I have to join another queue to purchase the phone?”
“Yes sir, but it should only be about 5 minutes” said the assistant.
“OK” said I “I’ll go home and order it online, thanks, bye”
Now I don’t have a problem with people who wish to queue once a year to be first to buy the latest gadget. I don’t even have a problem queueing if it’s busy. But if there are free assistants and the phones are on the shelf, why do I have to queue for a specific assistant and why do I have to queue again to checkout the phone?
Apple, I hope your not getting complacent in your old age, we customers are loyal to a point, but we can spot customer contempt and complacency a mile off.
In the mean time, I’ll buy the phone I want online. Let’s hope there is no queue there.
Meanwhile while I wait the ubiquitous five minutes for this text to be transferred from my iPad to my Mac via notes so I can publish on my blog, I check my iPad calendar. 2 of the 5 calendars no longer update, so I’m going to have to remove and reinstall my iCloud accounts from my iPad for the 5th time. Oh and I’m actually paying for iCloud storage to suffer these problems.
Rant over, it’s been a bad day.